07739 530199 | charlotte@gartlands.com
Cheshire & Merseyside
Cancer Alliance
– Branding
– Social Media Design
– Campaign Design
– Social Media Design
– Campaign Design
Overview
Cheshire & Merseyside Cancer Alliance is part of the NHS, focused on encouraging people to attend life-saving cancer screenings. They required a clear and accessible visual identity that could work across social media while maintaining the trust and recognition of the NHS.
Cheshire & Merseyside Cancer Alliance is part of the NHS, focused on encouraging people to attend life-saving cancer screenings. They required a clear and accessible visual identity that could work across social media while maintaining the trust and recognition of the NHS.
Design Focus
I developed a simple, flexible brand style that incorporated NHS guidelines while allowing the organisation to establish its own presence. The aim was to create something approachable and easy to navigate, ensuring important health information could be understood quickly by a wide audience.
I developed a simple, flexible brand style that incorporated NHS guidelines while allowing the organisation to establish its own presence. The aim was to create something approachable and easy to navigate, ensuring important health information could be understood quickly by a wide audience.
Visual System
A key part of the project was designing a system that allowed users to easily identify and filter information. I created a set of colour-coded icons representing different screening areas, including bowel, HPV, cervical, breast and lung.
Each social post featured a circular tag using these colours, helping users quickly recognise relevant content when browsing. This created a consistent and intuitive wayfinding system across their social channels.
Social Content
I designed a range of supporting social media assets, including posts, animations and adverts. The focus was on clear communication, ensuring messaging was accessible, visually engaging and aligned with NHS standards.
I designed a range of supporting social media assets, including posts, animations and adverts. The focus was on clear communication, ensuring messaging was accessible, visually engaging and aligned with NHS standards.
Impact
The project delivered a cohesive and easy-to-navigate social presence, helping the organisation communicate important screening information more effectively while maintaining a strong sense of trust.
The project delivered a cohesive and easy-to-navigate social presence, helping the organisation communicate important screening information more effectively while maintaining a strong sense of trust.