Cheshire & Merseyside
Cancer Alliance
– Brand Concept
– Logo Development
– Visual Direction
– Logo Development
– Visual Direction
Overview
This project explores the visual identity for 108, a sustainable clothing brand centred around wellbeing and connection to nature. The branding draws inspiration from surf culture and coastal environments to create a relaxed and authentic lifestyle aesthetic.
This project explores the visual identity for 108, a sustainable clothing brand centred around wellbeing and connection to nature. The branding draws inspiration from surf culture and coastal environments to create a relaxed and authentic lifestyle aesthetic.
Concept & Inspiration
108 is a sustainable clothing brand centred around wellbeing, balance and connection to nature. For this project I developed a visual identity inspired by surf culture and coastal living, reflecting a relaxed lifestyle connected to the outdoors. The concept links the brand’s values of sustainability and community with the freedom and calm associated with life by the sea.
108 is a sustainable clothing brand centred around wellbeing, balance and connection to nature. For this project I developed a visual identity inspired by surf culture and coastal living, reflecting a relaxed lifestyle connected to the outdoors. The concept links the brand’s values of sustainability and community with the freedom and calm associated with life by the sea.
Logo Design
The 108 logo was designed to be simple, versatile and recognisable across clothing and lifestyle products. A circular mark frames the number 108, creating a stamp style identity that can easily be applied to garments, labels and accessories. The typography is clean but relaxed, reflecting the laid back attitude of surf culture while maintaining balance and clarity.
Visual Direction
The visual direction draws from coastal environments and surf culture, using natural textures, soft sun washed tones and relaxed imagery. Photography focuses on beach settings, surfboards and outdoor movement to position 108 as a brand connected to nature and slow living. This aesthetic supports the brand’s sustainable values while creating a calm and authentic lifestyle identity.
The visual direction draws from coastal environments and surf culture, using natural textures, soft sun washed tones and relaxed imagery. Photography focuses on beach settings, surfboards and outdoor movement to position 108 as a brand connected to nature and slow living. This aesthetic supports the brand’s sustainable values while creating a calm and authentic lifestyle identity.