07739 530199 | charlotte@gartlands.com
For The Floor & More
– Branding
– Social Media Design
– Campaign Design
– Social Media Design
– Campaign Design
Overview
For the Floor & More were looking to elevate their brand and position themselves as a more premium interiors supplier. While flooring is their primary offering, they also provide wallpapers and complementary materials.
For the Floor & More were looking to elevate their brand and position themselves as a more premium interiors supplier. While flooring is their primary offering, they also provide wallpapers and complementary materials.
Design Focus
I developed a more refined and elevated visual direction, moving the brand towards a premium aesthetic. The approach combined an antique-inspired style with a bold but complementary colour palette, designed to reflect the quality and character of their products.
I developed a more refined and elevated visual direction, moving the brand towards a premium aesthetic. The approach combined an antique-inspired style with a bold but complementary colour palette, designed to reflect the quality and character of their products.
Visual Direction
The creative focused on letting the flooring take centre stage, using layouts and compositions that highlighted texture and material detail. This helped reposition the brand from purely functional to more aspirational.
The updated direction was applied to website concepts within the existing site structure, as well as social media. I also created mockups to help visualise the products in situ, giving a clearer sense of how the brand could exist in a more premium environment.
Creative Development
To support this direction, I used Adobe Firefly to create styled scenes featuring their flooring. This allowed us to visualise a more high-end environment that aligned with the brand’s future positioning, while still remaining grounded in their product offering.
The result is a more cohesive and premium visual direction that better reflects the quality of their offering and supports their growth ambitions.
To support this direction, I used Adobe Firefly to create styled scenes featuring their flooring. This allowed us to visualise a more high-end environment that aligned with the brand’s future positioning, while still remaining grounded in their product offering.
The result is a more cohesive and premium visual direction that better reflects the quality of their offering and supports their growth ambitions.