07739 530199 | charlotte@gartlands.com
Higher Horizons
– Website Design & Development
– Social Media Design
– Print Design
– Social Media Design
– Print Design
Overview
Higher Horizons is an outreach programme supporting young people in exploring higher education and future career pathways. Working across multiple areas, primarily the HH+ programme, the organisation requires clear and engaging digital communication tailored to a diverse audience.
Higher Horizons is an outreach programme supporting young people in exploring higher education and future career pathways. Working across multiple areas, primarily the HH+ programme, the organisation requires clear and engaging digital communication tailored to a diverse audience.
Existing Materials & Constraints
The existing print and educational resources remained unchanged due to budget constraints, so a key challenge was ensuring consistency across all touchpoints while still elevating the digital experience. This required careful consideration of how the new website and social media platforms would sit alongside established materials without creating disconnect.
The existing print and educational resources remained unchanged due to budget constraints, so a key challenge was ensuring consistency across all touchpoints while still elevating the digital experience. This required careful consideration of how the new website and social media platforms would sit alongside established materials without creating disconnect.
Digital Direction
The website and social media were designed as a distinct digital expression of the brand, introducing a refreshed visual direction through new colour palettes and design elements at the top of the experience, while still referencing existing brand assets to maintain recognition and continuity.
Website Design & Development
I was responsible for designing and developing the website, with a focus on improving navigation, structure and overall user experience. The aim was to make key information and resources easy to find, while ensuring the platform worked effectively across its varied audiences.
Audience Experience
A key consideration was how different users interact with the site, so I aimed to create clear pathways to help guide users intuitively. This ensured the experience remained simple and user-friendly, even with a wide range of content.
A key consideration was how different users interact with the site, so I aimed to create clear pathways to help guide users intuitively. This ensured the experience remained simple and user-friendly, even with a wide range of content.
Outcome
The final website delivers a clearer and more accessible user experience, improving navigation and making resources easier to access for all audience groups.
The final website delivers a clearer and more accessible user experience, improving navigation and making resources easier to access for all audience groups.