Newcastle-under-Lyme
Golf Club

Overview
Newcastle-under-Lyme Golf Club is a long-established club with a premium offering and strong local reputation. However, their existing website felt outdated, unreliable and did not reflect the quality of the club or support new membership enquiries.

Design Focus
I redesigned the website, refreshing the visual direction to feel more premium while staying true to the club’s heritage. The existing brand colours were refined to create a more cohesive and balanced palette, helping elevate the overall look and feel.

User Experience
A key focus was improving usability across the site. The previous website was unresponsive, difficult to navigate and often unreliable, so I restructured the layout to create clearer user journeys. Different audiences such as prospective members, visitors and existing members were considered, ensuring key information like memberships, visiting details and facilities was easy to find and act on.

Visual Direction
The design balances modern, clean layouts with the traditional character of the club. A strong emphasis was placed on imagery, allowing the course and facilities to speak for themselves while creating a more engaging and aspirational experience.

Impact
The new website provides a more reliable and user-friendly experience, better supporting membership growth and day-to-day use. It presents the club in a way that reflects its quality and reputation.

"It finally feels like the website matches the standard of the club itself." – Richard Beech, Manager, Newcastle-under-Lyme Golf Club