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Pawfect Pantry
– Branding
– Packaging Design
– Concept Development
– Packaging Design
– Concept Development
Overview
Pawfect Pantry was an internal creative challenge to develop a brand for a pet food company. With no client constraints, the project offered an opportunity to explore a more playful and expressive visual direction.
Pawfect Pantry was an internal creative challenge to develop a brand for a pet food company. With no client constraints, the project offered an opportunity to explore a more playful and expressive visual direction.
Design Focus
I chose to focus primarily on dogs while still incorporating elements that would appeal to cat owners, creating a brand that felt inclusive but clearly targeted. The aim was to develop something bold, recognisable and versatile across packaging and promotional materials.
I chose to focus primarily on dogs while still incorporating elements that would appeal to cat owners, creating a brand that felt inclusive but clearly targeted. The aim was to develop something bold, recognisable and versatile across packaging and promotional materials.
Brand Development
The visual identity centres around a simple palette, led by a vibrant electric blue to ensure strong shelf presence and instant recognition. I introduced sticker-style illustrations of cats and dogs to bring personality into the brand, allowing for flexible use across different touchpoints.
The visual identity centres around a simple palette, led by a vibrant electric blue to ensure strong shelf presence and instant recognition. I introduced sticker-style illustrations of cats and dogs to bring personality into the brand, allowing for flexible use across different touchpoints.
Packaging
Building on the initial stylescape, I continued developing the concept in my own time, applying the identity across a range of packaging formats. This helped bring the brand to life and test how it would perform in a more realistic retail context.
Outcome
The project became a self-led exploration of branding and packaging, allowing me to push a concept beyond its initial brief and develop a more complete and considered visual identity.
The project became a self-led exploration of branding and packaging, allowing me to push a concept beyond its initial brief and develop a more complete and considered visual identity.